P&G exits Nigeria, shifts to import-only model

Procter & Gamble (P&G), a major American consumer goods company, is pulling out of Nigeria and transitioning to an import-only model. 

The shift will significantly impact the Nigerian economy, consumers and P&G itself.

The multinational company announced this major change in its operations during a 39-minute webcast on their website on Wednesday.

The maker of iconic brands, including Pampers, Gillette, Ariel, Always and Oral-B, said they could incur charges anywhere between $1 billion and $1.5 billion after-tax from restructuring its operations in Nigeria and Argentina, two markets where the business has been problematic for them.


Andre Schulten, P&G’s Chief Financial Officer, explained at the Morgan Stanley Global Consumer & Retail Conference in New York that the company’s decision to exit Nigeria was driven by the difficulty of operating as a dollar-based organization in the country’s challenging macroeconomic environment.

Despite being a $50m net sales business in Nigeria, P&G, with an $85bn overall portfolio, said that it expected minimal impact on the group’s balance sheet in terms of sales or profitability.’

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